Aims become principles
Try to bridge the difference between a mission statement and a brief
- Period of focus on aims.
- Inject some reality… Turn aims into project focussed goals, match with realities you know about time, resources… politics….
Iterate goals into principles
- almost ‘atomic’ statements about all aspects of the project: which can be abstract or realistic dependent on the subject matter
- our definition, from a project document: “Principles are beliefs and values that underpin strategy. They are used to help make day-to-day decisions in a consistent way. They promote the meaningful discussion of issues and problems, and the way these are approached.”